NEW DELHI: Doordarshan National - ‘Desh ka apna Channel’, showed its biggest gain of 67 TVM in the week-45 ending on 8 November, according to the latest report of TAM.

 
While the other major GECs have shed weight in terms of their viewership, Doordarshan National seems to be gaining ground propelled by its massive campaign of channel relaunch.

 
According to TAM data, DD National garnered a viewership of 218 million signifying a bumper 40 per cent increase compared to week-44, with more than 90 per cent of increase coming from Cable and satellite homes.

 
The viewership of mid-prime time slot also seems to be rising steadily with an increase of about 12 per cent. Among the programmes in this slot, ‘Anudamini’ showed maximum gain in terms of viewership by 17 per cent, followed by ‘Amrita’ with 15 per cent gain.

 
Some of the other top programmes which have shown a rise in TVM are ‘Bharat ki Shaan – Let’s Dance’, ‘Pavitra Bandhan’, the film song programme ‘Rangoli’, ‘Samman ek Adhikar’, ‘Vande Matram’ and ‘Sohni Mahiwal’.

 
With a slew of new programmes in the prime-time slot starting today and a brand new look, Doordarshan National will look to gain higher on TAM charts in the coming weeks.
 

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