NEW DELHI: In a bid to attract more viewers, public broadcaster Doordarshan is relaunching its national channel as "Desh ka Apna channel" with a slew of new programming.

Apart from new programmes, the channel will be repackaged in new colours - purple and pink.

"We want that Doordarshan be the preferred channel of the people. So from November 17, a repackaged channel with fresh content will be beamed to viewers across the country," an official said. ` "In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and 8 new shows in prime time," said Vijayalaxmi Chhabra, director general, Doordarshan.

Officials hoped that the new programmes, many of which are being launched on November 17, will find favour with the audiences.

"There was some problem in acquiring best quality content earlier but now the guidelines that have been put in place are more competitive and we feel that Doordarshan will be able to show best quality," the official added.

A statement released here said that the channel will focus on themes like traditional family values, nation before self and trustworthiness.
 

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