DD revamps with new
programming and tagline
source:http://www.exchange4media.com/ |
Doordarshan National
will be unfurling its vibrancy in a fresh palette of programming from
Monday, 17th November, 2014. The channel will be re-dedicated to the
nation with the tagline “Doordarshan National – Desh Ka Apna Channel”. The
channel will focus on traditional family values – ‘Rishtey’, Nation Before
Self – ‘Rashtra Gaurav’ & Trustworthiness – ‘Dilon Mein Vishwas’.
The fresh look and feel, with which these shows are slotted, is aimed at
recreating the legacy of Doordarshan in providing quality Information,
Education & Entertainment.
The new programmes that are to be launched on the channel are:-
At 7 pm -
‘Happy Homes’ – Khatte-meethe jeevan ke rang , starting from
17th November is a light comedy of unity in diversity when people speaking
different languages and from different regions live together in a colony.
At 7:30 pm - ‘Khwabon ke darmiyan’ –
Sach aur sapno se jhoojhti zindagi, starting 17th November. This show will
highlight the struggle to bridge the gap between dreams and reality for
women in changing social context.
At 8 Pm - ‘Khamosh sa afsana’ – Jidd aur armano ka fasana,
starting 17th November. This serial has a fine cast of talented stalwarts
like Tom Alter, Roopa Ganguly, M.K. Raina who are the central characters
in a story depicting the struggle of a daughter fighting to balance her
work and managing her disabled parents.
At 9pm - ‘Zindagi ek Bhanwar’ –
Rajneeti me mahila ka raaj starting 17th November. This is a political
drama which aims at reaching out to the aspirations of society and
desiring changes in quality of life.
At 9:30 pm - ‘Dard Ka Rishta’ –
Badalte Sambandhon ki kahani starting 17th November. The story revolves
around disregard of the senior citizens in today’s urbanized societies.
Sushma Seth will make a comeback on Doordarshan National after almost 30
years with this show.
At 10 pm - ‘Jab Jab Bahar Ayee’ –
Janmon ka bandhan ya bandhish, starting 17th November is a serial which
touches upon a dilemma of husband and wife trying to keep their family
together and finding happiness not withstanding their personal
differences.
Doordarshan National is also building their weekend prime-time with two
shows ‘Janmon ka Bandhan’ &‘Prakriti’.
‘Janmon ka Bandhan’ – Insaani rishton ka tana bana starting 21st November,
airing Friday to Sunday at 7 pm is a women-centric family drama.
‘Prakriti’ – Kudrat ko bachane ki jung tracks the story of an ideal forest
officer who endeavours to save nature. It is set against the backdrop of
scenic Jim Corbett Park. It will air from 22nd November, every Sat & Sun
at 8:30 pm.
“In keeping with our vision for providing wholesome entertainment to
audiences across the length and breadth of the country with a public
service responsibility, Doordarshan National will be coming with a new
look and feel and 8 new shows in prime time,” said Vijayalaxmi Chhabra,
Director General, Doordarshan.
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