Kudumbasree Radio, a radio broadcast programme launched in association with the All India Radio, Kannur station, for beneficiaries of the Kudumbasree Mission in the district, was inaugurated by Social Welfare Minister M.K. Muneer here on Saturday.

In his inaugural speech, Dr. Muneer said the joint initiative of Kudumbasree Mission in the district and AIR Kannur was a beginning that could be extended to other districts. The radio programme, to be broadcast from 3.30 p.m. to 4 p.m. every Sunday to coincide with the timing of the meeting of the Kudumbasree Neighbourhood Groups (NHGs), would be an efficient medium for disseminating information on various government schemes and other Kudumbasree-related matters to a wider public through the NHGs. He said though the government had launched social security schemes such as ‘Thalolam’ that offers free medical treatment to children below 18 years who are suffering from serious ailments, not many people eligible for assistance under such scheme were aware of these.

The Minister said 3.25 lakh Kudumbasree members in the district would benefit from the radio programme.

Revival of radio

Dr. Muneer said the tie-up between the Kudumbasree Mission and Akashavani marked the revival of radio as a powerful medium. He said radio programmes always evoked a sense of nostalgia. The radio’s popularity disproved the prediction that the emergence of visual media would lead to the exit of radio and print media. Printed books were still being read despite the introduction of eBooks, he added. He said that the works for the launch of the proposed Kudumbasree TV channel were progressing.

K.M. Shaji, MLA, presided over the function held at the Krishna Menon Memorial Government Women’s College here. District panchayat president K.A. Sarala announced the name of the programme. Kudumbasree Executive Director B. Valsalakumari; Kannur block panchayat president Shyja M.; AIR Kannur programme head K. Balachandran; and Kudumbasree district co-ordinator M.V. Premarajan; were among those present.

 

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