AIR
eyes Rs 440 crore revenues
source.http://www.business-standard.com/ |
Public broadcaster All India Radio (AIR) expects its revenues to grow by
around 18 per cent to touch Rs 440 crore in the current financial year, up
from Rs 376 crore it clocked in the 2012-13 fiscal.
In the current fiscal till date, the revenues of AIR stood at Rs 307 crore.
For it, revenues come from various sources, including government, public
sector units, and private establishments.
From the Union government's Rs 3,500 crore budgetary allocation for Prasar
Bharati, AIR was allotted Rs 800 crore for its operations in 2012-13. In
the Union Budget 2014-15, it expects allocations to be on the higher side,
R Venkateswarlu, director general of AIR, said.
AIR, which has 22 FM Rainbow channels and 4 FM Gold channels in metros,
plans to introduce Vividh Bharati on the Internet soon besides launching
new FM channels in the metros. Currently, AIR operates 407 radio stations
and 585 broadcasting centres. The private sector operates 242 radio
stations in the country.
“In the yet-to-be launched Phase-III of FM waves auction, we expect the
private sector to set up 839 FM stations,” he said.
Quoting a Ficci PwC report on Indian entertainment and media industry, he
said, AIR listenership figures in the country were up 30 per cent this
year, when compared with last year. This was primarily due to increased
outdoor listeners for FM radio services.
As part of its annual affair, AIR will hold a multi-lingual national
symposium of poets in Hyderabad on January 9. The event would see
participation from 66 poets representing 22 languages from across the
country. The theme of the event is to promote national integration
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