Prasar Bharati banks on
mobile apps for wider dissemination of
source:http://www.business-standard.com/ |
With the aim to reach
millions of smart phone users in the country, public service broadcaster
Prasar Bharati is looking at mobile apps of All India Radio (AIR) and
Doordarshan for wider dissemination of their content.
While AIR has already launched its mobile app, Doordarshan news is set to
follow suit. Though AIR app is now available for only Android users and it
will soon be there for Windows, iOS and other platforms.
Information and Broadcasting (I&B) Secretary Bimal Julka said the mobile
app of DD News will be launched at an event on May 7.
Meanwhile, AIR officials said with the launch of the mobile app, its
content will reach the Indian Diaspora in different countries.
"We are pleased to share that very soon AIR Live mobile app will be
available for other platforms also. Our IT team is continuously at work
and we hope to get connected through all mobile platforms shortly," AIR DG
Fayyaz Sheheryar said in a statement here.
All India Radio has also started live streaming of many of its popular and
regional channels that can be accessed by visiting AIR's website, the
statement said.
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