India celebrated Public
Service Broadcasting Day on November 12
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All India Radio (AIR) and Doordarshan
channels, joined by others celebrated the Public Service Broadcasting Day
(PSBD) on November 12.
Various units of AIR also held special programmes at various places to
sensitize people on the need to listen to AIR programmes to enlighten
themselves on different topics and themes which are educative as well as
entertaining. A special function was organized at Broadcasting House in
new Delhi on this day
The PSBD is observed in the memory of the first and only address by
Mahatma Gandhi on All India Radio (AIR) on November 12 in 1947. It was on
this day, Mahatma Gandhi had visited the studios of Broadcasting House in
New Delhi to address refugees camping in Kurukshetra, my home town in
Haryana, whom he could not personally visit. On November 12, a snippet of
the speech of Mahatma Gandhi is played on November 12 every year as a mark
of respect to him.
Public broadcasting includes radio, television and other electronic media
outlets whose primary mission is public service funded by the government.
The primary purpose of public broadcasting is for speaking to and engaging
countrymen as a citizen. Often, commercials and ads are avoided in public
broadcasting.
In our country, Prasar Bharati is the public broadcaster functioning as an
autonomous corporation of the Ministry of Information and Broadcasting.It
comprises the Doordarshan television network and All India Radio. However,
currently, it does have commercial advertising on it.
It may be recalled that Prasar Bharati was established on 23 November 1997
and given autonomy like those in many other countries. Commercial
broadcasting now is now preferred by public due their entertainment
emphasis and in most countries public broadcasting has declined
substantially
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for your interest.||||||
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