The Cabinet Committee on Economic Affairs (CCEA) today gave its approval for implementation of the J&K Special Package (Phase-II) for improvement of services of both All India Radio and Doordarshan comprising the following components at an estimated cost of Rs. 299.87 crore:

(i)                   Generation of software from diverse sources for the DD Kashir Channel – Rs.267.70 crore (2007-08: 127.75 cr; 2008-09: Rs.139.95 cr.)

(ii)                 Purchase of equipment and related works – Rs. 32.17 crore  (2007-08: Rs.25.12 cr.; 2008-09: Rs.7.05 cr.)

The special package would enable the DD Kashir channel to improve its viewership by providing wholesome programmes to its viewers in the State and to effectively counter the influence of propaganda form PoK and across the border.  It would also help in generating high quality programme content and streamline and strengthen the terrestrial broadcast infrastructure in the State.

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