On the mark, get set, and go: Doordarshan

           National Broadcaster Doordarshan goes the ‘youth way’ with its forthcoming Commonwealth games 2010 sporting event titled as “on the mark, get set, and go.” This is a prime time show and Doordarshan is doing its best to promote it and take it to great heights.

         DD is one of the oldest branded channels that India has had and with the new entrants trying to grab the TRP’s, DD still holds strong. It is understood that Brands look at these events as a great opportunity to advertise. But talking about what is DD looking forward to brands advertising with them on the show, Rahul Mittra, CEO Brandsmith, and the chief consultant of the programme, answers, “It is a commission based project, will be packed & filmed by us but I am sure DD is doing its best and working towards it.”

         The budget of the show is not revealed but it is known to be a heavy budget show as DD is doing it for the first time ever. The filming and the format of the show will be in an interesting and entertaining manner. The set up for the programme is fixed at Jamia University, Delhi and will be filmed there in. It is filmed by a well known television film maker Vijay Sharma.

        “This show is basically about training the Indian athlete, preparing them for the competition, increasing the value of sports and also increasing people’s participation through various training sessions” explained Sharma. It will not only talk about sports and training but also highlight the culture and monuments of Delhi which will include the interview format. The teasers have already been shot and will be released on DD by next week.

        “This is going to be a youth oriented show which will be hosted by Pravesh Rana and we have planned an altogether different format for it to look it young and different” shared Mittra.

         To spice it, the show has invited people from different genres of professional world like fashion designer Sanjana Jon, Padamshree awardee Dr Sanjeev Bagai, Pop singer DJ Narain, Bhaichung Bhutia and many more to make it as interesting and different as possible. The production team will be coming to Mumbai to shoot with the famous bad guy of Bollywood Gulshan Grover, talking about his experiences with Delhi. More than 75 celebrities are expected to accept the approval for the conduct of the Common wealth games 2010.

         The spice will continue to move on with light moments on the show featuring the mimicry talent of the host Pravesh Rana.
Sharma claims this show to be one of the finest show of DD and hopes it to be the envy of other sports related shows.

        This show also has a unique feature of animation through which they can predict and forecast the winning and losing player of the competition. On asking about TRPs that the show will generate Sharma said “The TRP’s that we expect would be somewhere around 4 to 4+ as it is prime time show”

Well Good Luck to DD for taking a stand to look different and experimenting something new.
 

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