All India Radio drives digital change in India
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On Monday 8th
November All India Radio organised a roundtable in NewDelhi with chipset and
radio manufacturers interested in the
DRM solution. The major chipset manufacturers and
the number one radio manufacturer in India
attended in person and on Skype. The Consortium
helped with the organisation of the event and four senior members of
the Consortium attended.
A
short update on DRM activity around the globe was given by the DRM
chair, Ruxandra Obreja, and you can read more about what happened by
reading her report.....
This
meeting was a follow-up to the initial roundtable with the
industry in May last year. This time the AIR chief-engineer, Mr. M.C.
Agarwal, outlined a clear roadmap for the introduction of DRM with a
target of achieving 70% coverage of the country by 2015. AIR plan to
commence digital terrestrial broadcasting in 2011, starting with Delhi
and other mega cities, expanding to tier II and tier III cities in
2012 and then to all other areas in 2013. At the roundtable AIR was
very clear about their strategy, roll out and transition period from
analogue to digital. The timescale will be very short with a proposed
switch off date timetabled for 2015 which realistically, might be
around 2017. The roundtable was a real exchange of opinions and tough
questions (on switchover date, government subsidies, new digital
content) and answers were given. AIR hopes to have the first new DRM
transmitters (following the current tender) in the country by the
beginning of summer with broadcasts and marketing to start in the
autumn. Those present underlined that the mobile handset and car
industries need to be involved in the digital project in India. After
the excellent AIR event, there is now a real willingness to get
together the top 4 car manufacturers in India in the next month to
discuss the introduction of DRM receivers (possibly helped by the
aftermarket sales, much favoured in India). The Consortium will
continue to support the activity of AIR, whose aim is at the moment
to
build confidence and trust in their digitisation plans, through
sponsorship and direct support of events such as Radio Asia and BES.
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Thank you for your
interest.||||||
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