XII Five Year Plan (2012-17)
Recommendations made by the Working Group in respect of
Broadcasting Sector
source:www.http://planningcommission.gov.in
|
In the context of the formulation of XII
five year plan 2012-17, the Planning Commission had constituted a Working
Group with certain terms of reference for Information & Broadcasting
sector. The Working Group met on 21st July 2011 and deliberated the issues
threadbare and constituted three Sub Groups with defined terms of
reference one each for Broadcasting Sector, Film Sector and Information
Sector
The three Sub Groups have since submitted their
reports. Having due regard to the terms of reference of the Working Group,
the reports of the Sub Groups, the deliberations made in the Working Group
meeting, the written suggestions given by some Members, and the feedback
received from the Minister of Information &Broadcasting from time to time,
the report of the Working Group has been finalized.
The following are the
recommendations made by the Working Group in
respect of Broadcasting Sector:
(i) As digitization continues to be a key growth driver for the Indian
broadcasting sector, the digitalization of AIR, Doordarshan, Cable sector
should be completed as per the sunset dates fixed by the Ministry;
(ii) To ensure that the digitalization with addressability is implemented
in the broadcasting sector as per the time table defined by the Ministry,
the fiscal incentives such as income tax holiday , zero custom duty on all
digital headend and networking equipments should be implemented on
priority. All service providers (cable TV, DTH, HITS, IPTV) who set up a
digital addressable distribution network before the sunset date(s), be
treated as infrastructure service 52 providers similar to telecom services
and be eligible for benefits under section 80-IA and section 72A of the
Income Tax Act;
(iii) All the benefits and incentives, as are available for infrastructure
industry, should be extended to the Broadcasting, Cable, and DTH sector
including the availability of finance at concessional rate of interest to
give boost to digitalization process in the country;
(iv) Prasar Bharati should undertake a comprehensive programme audit of
Doordarshan and AIR and devise new programme manuals for DD and AIR;
(v) DD and AIR should earmark some frequencies /channels for niche
programmes;
(vi) Prasar Bharati should take urgent steps to improve the content being
telecast by DD/AIR. public private partnership model should be explored
for improving programming and services;
(vii) AIR and Doordarshan should identify areas for maximization of
revenue and up-gradation of network and services. Prasar Bharati should
explore the feasibly of generating revenue using the archives of DD and
AIR;
(viii) Prasar Bharati should set up an interactive broadcast museum of
historic and contemporary radio and television equipments and content; 53
(ix) Prasar Bharati should optimally utilize new media technologies for
delivering its programmes and channels;
(x) Broadcast coverage in boarder areas and North Eastern areas should be
enhanced. A permanent strategy for planning, development and management of
broadcasting infrastructure and services in the border areas of the
country is required to be devised. A separate strategic broadcasting
services Division should be established for planning, development and
management of broadcasting infrastructure and services in the border and
insurgency infested areas of the country;
(xi) The Government should pay special attention to improve FM coverage in
the 12th plan. At least one dedicated nationwide news and current affairs
FM channel should be implemented under 12 th plan. The feasibility of
having dedicated FM channels for classical music and other cultural
programmes needs to be explored;
(xii) The Government should strengthen the capacity of EMMC for monitoring
broadcast content. The EMMC should also monitor Private FM Channels and
Community Radio services;
(xiii) The Government should set up a corpus fund for promoting community
radio movement in the country;
(xiv) The Government should accord priority for sensitizing consumers on
the benefits of digitalization. A comprehensive manpower development and
training program should be designed to support and facilitate
digitalization programme; 54
(xiv) The Government should explore the feasibility of making India
teleport hub;
(xv) Various processes/activities in different sections of the Ministry
should be fully computerized and automated to cut down the time required
for processing so as to facilitate the speedy clearance and grant of
various permissions and approvals etc.;
(xvi) The Government should address various regulatory issues so as to
ensure the growth and development of the broadcasting and content
distribution sector;
(xvii) The Government should bring out policy on Mobile TV enabling
private players to provide services both at the terrestrial and satellite
route;
(xviii)The Government should identify the factor as to why private
operators are not interested in operating HITS and amend the policy, if
necessary. In the meantime, Doordarshan should explore the feasibility of
operating a common HITS platform which should be combined with the
teleport facility;
(xix) The Government should set up a Media Council of India on the lines
of the All India Council of Technical Education (AICTE) for electronic
media to govern media education and research in the country; and
(xx) The Government should set up a Center for the promotion of excellence
in the electronic media.
|||||| Thank you for your interest.||||||
|