Digitization of
radio to enhance reach
www.http://www.radioandmusic.com/
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With digitization of radio set to roll out soon, consumers are still
unaware of many positive changes the process carries. At a special seminar
by the Digital Radio Mondiale (DRM) Consortium, the key growth points and
advantages were highlighted and the current status of the roll out was the
focus.
The new DRM digital radio technology will provide Indian listeners across
the country access to more content choice with improved sound quality, as
well as access to digital features including text news, sports results and
automatic disaster warning in multiple languages.
All India Radio has around 100 per cent coverage across the country on
medium wave broadcasting and they use short wave for external
transmissions. But due to industrialization, the transmission quality is
getting deteriorated. There are a lot of noise issues and listeners are
not happy with the analogue as far as the domestic coverage is concerned,
while on the short wave the signal is not available frequently.
These problems of analogue transmissions can well be taken care of when
radio goes in for digitization. Keeping the same in mind, the government
of India in its Eleventh Plan decided that AIR and its transmission should
be digitized. Therefore, a time bound plan was worked upon by the Planning
Commission in the Eleventh Plan, which stated that radio will turn digital
by 2017.
The move will help the transmission quality improve and also enhance
reach, as the FM band is limited only from 88 Mhz to 108 Mhz with the
whole band is not available for broadcasting. Moreover, there are a number
of users with community radio stations coming up, private FM stations and
there is also the demand for entertainment, sports, news, education and
more which cannot be catered to by the FM band.
Speaking at the DRM Consortium, Former AIR chief engineer Yogendra Pal
said, “All these demands cannot be met in FM. In FM, at the most we can
have around 500-600 channels throughout the country. So that is not
sufficient. At present, AIR has 42 per cent coverage on-air, while private
FM has only around 20 per cent coverage. Even after the Phase III is
implemented which will take two years or so, the coverage will be around
50 per cent. So, if we want to cover the entire country on FM, we don’t
have the spectrum.”
And with technology advancements, the existing transmitters will have to
either be converted into digital or some of them will have to be replaced
with digital. The only difference will be that the listener will have to
purchase a different receiver to receive the digital signals.
It will certainly be a chance to take, to witness if users get accustomed
to this change as FM is very popular even as compared to medium and short
wave transmission.
“FM quality is certainly better. Secondly FM receivers have also come in
mobile phones now and there is a huge expansion there. Today we have more
than 600 million mobile phone receivers in the country, and people enjoy
listening there and FM is available on that. The government has also
allowed private stations to come on FM, they are not allowed on medium
wave and short wave because there is a competition available on FM,” he
added.
He further stated that with post digitization, no spectrum will be saved
because it’s a broadcast band which will be used only for that purpose.
There will be a lot of advantages as in analogue they could only provide
one program per transmitter, but in digital they can give upto four
programs on the same transmitter and the quality is that of FM with a
stereo service.
There are different systems on digital and AIR has adopted the system
known as DRM, which is being used for external broadcast service by most
of the country.
AIR currently has around 146 medium wave transmitters of different power.
The highest is 1000 KW. There are three transmitters of the kind, one each
in Rajkot, Kolkata and Nagpur. The Nagpur transmitter is used for national
service, and FM is mainly being used for entertainment programs.
The technology is just being introduced in the country and might take a
lot of time to be implemented. AIR’s Rajkot transmitter has been energized
into digital showcasing signs that it is just coming in.
Pal stated, “There are 60 crore radio sets in our country but are all
analogue. DRM will enable the simulcast mode in analogue and digital. The
government of India has approved around 72 transmitters of AIR to be
digitized and once they are operational 70 per cent of the listenership
will be able to get the digital reception on radio. So the coverage of
Vividh Bharati will grow from 10-12 per cent currently to 70 per cent.”
Another plus point is that you don’t have to tune your station by the
number of frequency. So the user will have to have a kind of display
screen to show what station they can select. To work out the same, a
listener will need a separate receiver which has a display screen like
mobile phones. It will display the stations which are available and we can
select one similar to what we do on mobiles.
Apart from that, there is also a provision that the broadcaster will
define his service is available from which all transmitters so that the
receiver can select the particular transmitter to enable listening when in
no coverage zones as the listener travels.
In terms of content, it is stated to bring about very important features
with the most highlighted one being a disaster management system. If there
is a warning message, whichever station the user is listening to, it will
automatically tune in to that message.
It will also have a number of value added services to say what is coming
up next, cricket score or breaking news. You can give all that in test
mode. If digital receivers come in mobile phones, listeners can access it
from those devices as well. Attempts are being made for the same.
“In India, there are two kinds of requirements. One is the existing mobile
phones and secondly the new handsets which should come with these digital
receivers. Attempts are also being made that cars can have such receivers
as well,” he expressed.
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