All India Radio Lucknow wins UNICEF regional broadcasting award

 
 All India Radio Lucknows broadcast on the hopes and
dreams of rag pickers and homeless children has won the International
Children Day of Broadcasting (ICDB) Regional Award announced by the UNICEF.

UNICEF gives the awards for outstanding commitment to the ICDB by television
and radio broadcasters, and encourages young people to get involved in
television and radio broadcasting.

The 2009 ICDB theme, Unite for Children: Tune in to Kids, asked children to
explore what they care about and what are their values, fears and dreams. I
am very happy. I am speechless, said Archana Prasad, the chief producer of
the Lucknow program called Kids Tune in to Us."

The winner of the 2009 ICDB Awards will be announced at an awards ceremony
dinner at The Modern on November 10, 2009 in New York.

We are thrilled with broadcasters dedication to the ICDB and childrens
programming, said Stephen Cassidy, Chief of UNICEFs Internet, Broadcast and
Image Section.

We are inspired by the diversity and creativity these broadcasters exhibit
in celebrating UNICEFs mission to involve young people in the media-making
process. Children around the world reap the benefits of their commitment, he
added. The nominees, who won the regional competition, will now go on to
compete for global honors. This years nominees come from India, Bangladesh,
Brazil, Cambodia, Germany, Ghana, Kenya, Malaysia, South Africa, Suriname,
Togo and Ukraine and represent the best work produced in 2009. Regional
judging took place between June and August and entries were evaluated by
teams of broadcasters, radio and television experts and communications
specialists.

The judges looked at content, execution and year-round youth participation.
Other winners included, ATN Bangla (Bangladesh, Voice of Children), Cambodia
National Television (CNT) (Youth Today), Citizen TV (Kenya, Angels Cafe),
Surinaamse Televisie Journaal (STVS) (Suriname, 10 minuten Jeugd Journal,
created and produced by The Backlot), Tlvision Togolaise (TVT) (Togo, A Nous
la Planete) and Studio Razom (Ukraine, Big Secrets). The ICDB Regional
Prizes for radio went to Rdio Justia (Brazil, Sintonize as Crianas na Rdio
Justia), EUCHIRA (Germany, Kids from Germany Meet Kids from the Balkans),
Ghana Broadcasting Corporation (Ghana, UNIIQ Curious Minds / Gems of our
Time), TRAXXfm, Radio Televisyen Malaysia (Tune in to Kids) and Maputaland
Community Radio Station (South Africa, Zisize Childrens Radio Project).

The ICDB was launched in 1991 to encourage broadcasters worldwide to create
awareness for childrens issues and takes place the first Sunday in March. On
that day, youth write, report, produce and present programs that allow them
to reach a wide audience with their thoughts on the issues that affect
them.