BBC World Service Trust rolls out FM drama series in All India Radio

             BBC World Service Trust in India will roll out a FM radio drama series in Hindi titled Life Gulmohar Style, designed to promote gender equality and empowerment of women on 7 October.The 156 episodes radio drama will broadcast on five of All India Radio's FM Rainbow stations including those from Delhi, Mumbai, Jalandhar, Lucknow and Kanpur every Wednesday, Thursday and Friday from 7.30-7.45 pm.

             Says BBC World Service Trust country director Yvonne MacPherson, "Our research shows that if the entertaiment media were to depict the positive aspects of modern women, then it could be a force for change in increasing their value. Through Life Gulmohar Style, we want to create a thought-provoking drama that explores the reasons for the devaluation of females and demonstrates ways in which social pressure can be challenged."

           Director of Life Gulmohar Style Pervaiz Alam said, "It's sad that the genre of radio drama is declining in many countries, including India. But with the launch of Life Gulmohar Style, in the form of a long-running serial, we are trying to tap the newer and younger audiences who are tuning into FM radio."

          Life Gulmohar Style is the story of five young people in search of their destiny. The drama deals with a host of issues facing women today, including their sexual and reproductive health, violence and their roles and responsibilities in a changing India - all in an entertaining way that stimulates listeners to question negative attitudes about women.