Doordarshan’s weekly health programme'Kalyani' gets 

a fresh lease of life

           Doordarshan’s weekly programme on health issues, Kalyani, created another milestone when the health and Family Welfare Ministry agreed to extend the Kalyani project for the eighth-year in a row.

          A Memorandum of Understanding was signedon 29-10-2009,  in this connection between Doordarshan Director-General Aruna Sharma, Prasar Bharati Chief Executive Officer B S Lalli  and additional secretary in the Health and Family Welfare Ministry and National Rural Health Mission mission director PK Bradhan.

         Kalyani has already won several awards including one by the Malaria Foundation International. The programme has been awarded the News Show of the Year Award for using creative plays and other means to help and educate the Indian population at large about malaria and other diseases of major concern in India.

         Earlier, the programme had been selected by the Asian Media Information Communication Centre (AMIC), Singapore, as the best communication strategy on HIV/AIDS from India for the project titled ‘HIV/AIDS  Prevention in Asia: Communicating the Message’.

        Kalyani, which means "benedictions from a Goddess", is broadcast in nine states creating health awareness about malaria, tuberculosis, tobacco, reproductive health, sanitation, hygiene and HIV/Aids. The programme is produced in partnership with the Ministry of Health, Ministry of Family Welfare and the National AIDS Control Organization (NACO).