50
not out, delight in Patna AIR
By,
Madhuri Kumar
Courtesy
http://timesofindia.indiatimes.com
PATNA:
"Ye Akashvani Patna Hai. Aab aap...se pradeshik samachar suniye..."
these opening lines have been reverberating in almost every rural household
and even in urban areas of Bihar for the past 50 years as soon as the clock
strikes 7.30 pm.
Be it the devastating
floods, earthquake or polls, radio as a medium of unparalleled immediacy,
intimacy and power still holds the forte in communication and the AIR news
bulletins have definitely helped over the years to educate, inform and
enlighten the masses.
The All India Radio,
officially known as Akashvani and a division of Prasar Bharti, though
established AIR Patna in the year 1948, its news wing started functioning
only 10 years later in the year 1959.
The first provincial
news bulletin was broadcast on December 28, 1959 at 7 pm, which was of
five-minute duration. The entire state, which then included Jharkhand,
waited with baited breath to hear its first bulletin read by the late Ram
Renu Gupta.
"For the
last 50 years, this powerful medium of communication has seen a lot of
remarkable changes with advent of communication revolution. It still works
as a catalyst to create strong public-opinion and create informed society,
" said PIB joint director Arun Kumar Verma while talking on "Gramin
Vikas Mein Akashvani Samachar Ki Bhumika (Role of AIR news bulletins in
rural development)", at a function organized to celebrate the golden
jubilee year of news section of AIR, Patna.
"For a large chunk of
population living in remote areas, for people who cannot read or write, for
people speaking languages and dialects that are not represented by
newspapers, AIR, with its news bulletins everyday, is still the only source
of news," added Verma.
"The news wing of AIR, Patna, has
come a long way. From one bulletin a day in Hindi, today it broadcasts
several provincial bulletins a day in Urdu, Maithili and Hindi," said
AIR news editor Sanjay Kumar.
Chairman of state
legislative council Tarakant Jha, while inaugurating the golden jubilee
function, said, "As far as reliability of news is concerned, the news
bulletin broadcast by AIR, Patna, is on the top. These bulletins bring every
news which helps in rural development like news on cash crops, seed outlets,
information about pesticides, new farming methods, accurate weather reports
and how to go about applying for loans. Farmers also learn about how to
increase the production of cereals, vegetables, fruits and pulses, and about
the role of panchayats in rural development."
As radio-broadcasting
has been revitalised and revived keeping in tune with the changed needs like
multimedia or digital sound effects, the news section here has also been
technologically updated.
Former news editors, prominent
news readers and other staff associated to news section were given mementoes
on the occasion for their contribution in the development of AIR news
section.
|