Doordarshan started its telecast in India in the year 1959 when there were
practically no TV sets in India. There were practically no viewers, no scope
of commercials, no scope of revenues and of course there was not a thought
of making profits.
But still Government of India invested a lot of money in Doordarshan. Was it
making a blunder in putting money into it? If any private broadcaster should
have thought of starting a TV channel then? What was the revolution made by
Doordarshan in India?
Without thinking about profit making Doordarshan reached every nook and
corner of India. It developed a very good viewership all over India. Knowing
that Doordarshan signal is freely available, people started importing TV
sets. Then many companies started making TV sets in India. This created an
electronic revolution in India. Many more companies came up with many more
products like TV sets, VCPs, VCRs, VCD players etc. Thus Doordarshan created
lakhs of job opportunities indirectly. Lots of Electronic Engineers got
direct employment in Doordarshan and in many electronic factories, and many
got indirect employment as service engineers.
If you look back, it will be clear to you that, visionaries in Government of
India who invested large amounts in Doordarshan without thinking about
profit, revolutionized Indian industry. Without Doordarshan, Indian
electronic industry would have been in infant stage even now.
As Doordarshan created new and new viewership, commercials, revenues and
profits started coming along with it. And many years after Doordarshan
created an infrastructure and viewership all over India, many companies came
into the field knowing that it was the time to reap benefits from the seeds
grown by Doordarshan.
These companies are governed only by the principle of making profits and are
not bothered about the culture and unity in diversity of our great nation.
They showed anything to public so that they can earn profit. On many
occasions their programs were vulgar and obscene which Doordarshan will not
dare to telecast.
India is already late in introduction of digital terrestrial transmission.
This will enable public with free access to seven digital clear channels
even in moving vehicles. As there are practically no digital ready TV sets
in India, no private broadcaster is going to invest in that technology. With
the introduction of DVB-H all mobile phones will get free access to TV
channels irrespective of service provider. It is the responsibility of
Doordarshan to start digitalization of terrestrial transmission and of
course it requires a lot of investment. Only Doordarshan without a profit
motive can do that. If Government of India does not provide roads in India,
what would have been the fate of automobile industry in India? Similarly
Doordarshan is providing a platform for Indian electronic Industry to thrive
upon.
The role of Doordarshan in creating a developed, industrialized India cannot
be denied by anybody. With the onslaught of private firms including
multinational companies into our airwaves and polluting our airwaves with
vulgar, obscene and anti-national programs, Doordarshan has got the
responsibility to stand up and show that it can do everything possible to
maintain great Indian culture, can provide unbiased news and information to
public and uphold our national integrity. At present Doordarshan is
operating 30 channels in 22 languages and is one of the largest terrestrial
network in the world..
Now it is time for Doordarshan to take up the role of National Broadcaster.
Profit should not be the motive of Doordarshan.
Its motive should be public service and for that it should remain with
Government of India with complete & Direct funding from the government of
this country.
I think it is the right time to repeal Prasar Bharati act which
cut the wings of Doordarshan and need to make Doordarshan a Government
of India organization.